Animated gifs were created to be used on slack and in the emails that gave details leading up to the event.
Challenge
A distinct but familiar identity was needed for this new subsidiary that could speak to its accountability, strength, and premium modern offering. The visual language needed to branch off of Addepar’s branding a the time. One difference between the two was that we felt comfortable with this being viewed as an exclusive club to entice prospects.
Solution
We decided on crafting an identity the was a paired down and slightly more sophisticated cousin to Addepar’s. A somewhat esoteric aesthetic was something that we chose to embrace in order to play into the exclusive nature we wanted to evoke.
